January 2012
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What’s Working in New Business Prospecting
One of the primary success factors relating to new business in 2012 will be selling with “insight.” You see, most quality prospects out there just don’t care about you or your agency. They may be already engaged with another agency, or they may not be confident that your agency is qualified to help them. Whatever their reasons may be, the hard fact is they don’t want to engage.
To combat this,...