What's Working at Small to Mid-size Ad Agencies (Home)

Here are 10 examples of social media campaigns that not only worked, butmay have helped promote change along the way.  This list first appeared in AdAge’s “Book of Ten: Social-Media Campaigns We Liked.” (Click on the links to read more or to see the actual campaigns.)

1. Red Cross for Haiti - Text Haiti campaign
2. Old Spice - “Old Spice Guy”
3. Pepsi Refresh -Pepsi has given away $1.3 million a month to individuals and companies that posted ideas on how to “Do Good.”
4. Murphy USA  - Murphy USA teamed up with location based social network Whrrl to reward customers with prizes for filling up at their gas stations.
5. Edge Shave Gel - Anti-Irritation Zone
6. It Gets Better - A social site that allows members of the gay community to post videos to young gay people about how life “gets better.”
7. Coca-Cola - “Happiness Machine”
8. General Electric - Tag Your Green
9. Orabrush - “Cure Bad Breath”
10. Heinz - Ketchup Love