What's Working at Small to Mid-size Ad Agencies (Home)

What’s Working in Agency Introductions

Check out this video from New York agency Firstborn.  One part agency reel, one part agency tour, this is a great example of how agencies are going beyond the traditional elevator pitch to introduce themselves not only to potential clients but also to the world. 

Why does this work?  It works because it’s fun and different.  In 90 seconds, Firstborn manages to showcase their work, their people, their space, their talent, their creativity and their personality.  One thing’s for sure, it definitely beats a PowerPoint presentation.

Thanks advertisingovereverything for sharing.