What’s Working in Presentations…The “15 Sheeter”
Rather than using PowerPoint when you present to clients, why not try something different?
One agency in the Midwest takes rough flip chart sheets generated during brainstorming sessions and brings them to the presentation. As a part of getting set up, they post these sheets around the room so that both agency and client are immersed in the clients’ world, target audience, competitors, industry information, etc. The agency then uses these information-loaded sheets to show the prospect just how thoroughly the agency has prepared for the meeting.
PowerPoint or Keynote presentations are good, but they limit your ability to produce an engaging and interactive experience for your audience. The 15 Sheeter allows the agency to literally surround the prospect or client with information. There’s no shame in leaning on PowerPoint or Keynote to show the nitty gritty of creative executions, but your goal at a meeting is to leave a lasting impression (something the 15 Sheeter is sure to accomplish.)
You should try this sometime. And if you don’t brainstorm by using flip chart sheets (with self-stick backing) then just create the sheets from your notes.
One of our Second Wind members just informed me that they increased their win ratio by 200% since beginning to incorporate the 15 Sheeter into their presentation process.
Remember, it is critical that, by the end of the presentation, the prospect has confidence in your agency. Your agency needs to show the prospect that you know what you are doing, understand the prospect’s issues, AND can help them solve their marketing issues. Without this in place, your agency cannot win.
The 15 Sheeter goes a long way to help establish your credentials as a “smart” agency.
